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Getting the Site Architecture of Your Site Right

A website is indexed high in search engine rankings due to many factors. One of the most important factors amongst them is the site architecture. While building a site a lot of points should be taken...

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Magento Stores: The Best Bet for E-commerce

If you are into e-commerce and if you have been struggling to find out why your current business isn’t generating enough revenues, we would strongly recommend you to analyze your current e-commerce...

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Is your website design unique?

Is your website really unique or did someone just sell you an off-the-shelf,  pre-set color theme with your logo dropped in as original and high-priced creative work? With modern CMS packages such as...

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What is LinkedIn and How to Take Advantage of It to Promote Your Business?

When it comes to talking of terms like “online marketing” and “social media optimization” most of us restrict our attention to popular sites like Facebook, Twitter, Orkut and Youtube. LinkedIn however...

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Ascentem’s top 10 Social Media Resolutions for 2012 Top 10 Social Media...

Most of us consider New Years as a time to eat a few more vegetables, set up a direct debit with a gym we’ll go to a couple of times before cancelling in June and paying back bills. However, the first...

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What are SOPA and PIPA

We’ve heard a lot about both SOPA and PIPA and their ambitions to stop online piracy. Of course no one wants their work to be copied and used for free. However, with both Mozilla and Google in...

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All about Multi-Channel Funnels

Those who have some experience of using site analytics and performance measurement tools know their importance in understanding customer interests and in finding ways to increase conversion rates. In...

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Over Optimised Sites to be Penalised by Google

Google’s step towards content orientated sites became even more likely with the news that the company is working on a number of changes to its ‘Googlebots’ aimed at penalising sites that over-optimise....

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The world is going mobile. How about your website?

At some point in time, while we were busy raving about the latest gadget in the market or the new trendy social networking application, the nature of internet communications changed irrevocably. Mobile...

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How to Plan Content for your Website and Social Media Campaign

One of the most commonly confusing issues for companies in this day and age is content production for their website blog, social media and link building techniques. Finding a topic, writing it and...

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